Project
Branding and Social Media Marketing for EmpowHer
Contributions
Brand Identity, Brand & Logo Design, Social Media Assets, Illustration
The Work
As a member of EmpowHer at Thesis, I volunteered to help design the new logo and branding for this ERG. Working with two designers and a copywriter, we came up with a beautiful new logo, a comprehensive Brand Book, and social marketing materials to re-introduce EmpowHer to the agency and bring awareness to key events and causes.
EmpowHer Brand Book
We created an 18-page deep dive into the EmpowHer brand identity that explores the vision, mission, voice, tone, logo, typography, color palette, textures, photographic treatments, and so much more. Designed in Figma and Photoshop.
Social Media Marketing
During Breast Cancer Awareness month in 2022, EmpowHer did a 3-grid takeover on Thesis Agency's IG account.
The brief was 2-prong: Introduce the new EmpowHer brand, and share our support for those impacted by breast cancer in a heart-felt way.
Contributions: Art Direction, Logo Animation, Illustration.
I drew this illustration of four women and all background elements on my iPad using Procreate. I added textures and refined the illustrations in Photoshop, then storyboarded in Figma for the final version.
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To create a collage feel, we combined illustration, textures, and hand-written-style text. Each post contained carousels with a powerful message and signature sign off, like a love letter.
Brand Explorations
My initial concepts for the EmpowHer logo, color palette, and vibe.
