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Client
EmpowHer @ Thesis Agency
Contributions
Brand Identity, Brand & Logo Design, Social Media Assets, Illustration
The Work
As a member of EmpowHer at Thesis, I volunteered to help design the new logo and branding for this ERG. Working with two designers and a copywriter, we came up with a beautiful new logo, a comprehensive Brand Book, and social marketing materials to re-introduce EmpowHer to the agency and bring awareness to key events and causes.
EmpowHer Brand Book
We created an 18-page deep dive into the EmpowHer brand identity that explores the vision, mission, voice, tone, logo, typography, color palette, textures, photographic treatments, and so much more. A few excerpts below:
Social Media Grid Takeover
During Breast Cancer Awareness month, EmpowHer did a grid takeover on Thesis Agency's social media accounts, featuring illustrations by me.
