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Client
Contributions
Art Direction, Brand Identity, Logo Variations, Website Design, Copywriting
The Work
As a new resort in the PNW breaking into the glamping industry, Columbia Gorge Getaways approached me to craft their brand identity and build their website. The color palette, typography, logo and branding are largely inspired by the beautiful property. I wanted to design something that speaks to their core pillars: conservation, education, relaxation and celebration. Visit the site.
Building the Visual Identity
CGG shared their desire to appeal to a wide range of price points, reaching both the more rustic adventurer and the high-end traveler. The ask was to create a logo and website that reflects the Columbia River Gorge — natural colors, and imagery of the trees, river, and mountains — and the wanderers who camp there.
Brand Explorations
I created the logo in Illustrator, designed the website in Figma, treated the photography in Photoshop, and ultimately built the website in Wix.
Here's a peek at the earliest doodles and iterations.
Looking Ahead
I'm currently working with the CGG team on a refresh of the branding and logo, to reflect some exciting shifts in business focus and new amenities!
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