Style 360
My Role
UX/UI Design and Front-end Development
Overview
During my five-week internship at SightWorks, I collaborated with a small team of designers and engineers to develop Style360, a digital product designed to meet the unique needs of hair stylists. Our goal was to create an industry-specific website builder and educational platform that empowers stylists to establish an online presence quickly and efficiently.
User Research & Competitive Analysis
To inform our approach, I conducted a competitive analysis of onboarding flows from platforms like Behind The Chair, Styleseat, Sephora, and Booker. I mapped out each step of the sign-up process, analyzing time investment, number of screens, and potential barriers to entry when creating a stylist profile. The research revealed that streamlined user flows—requiring fewer steps and providing clear, actionable next steps via email—resulted in faster and more effective profile setup.
Wireframes & Prototyping
With these insights, I designed and prototyped a clean, intuitive onboarding experience in Sketch, focusing on a minimal sign-up process that enabled stylists to create a fully functional business webpage in just a few minutes. The design balanced simplicity with flexibility, allowing users to launch a ready-to-go site while offering ample opportunities for customization.
Framework UI & Style Guide Development
In addition to my design contributions, I honed my frontend development skills by building a library of reusable, responsive React components to support the Style360 interface. I collaborated with another intern to develop a typography and style guide, which served as the foundation for the Style360 Framework UI—an internal resource designed to maintain consistency across the product and streamline developer handoffs.
